Our Story

“My very favorite part of building this brand has been the connections I make with like minded people who truly embrace the Fit Fab lifestyle as much as I do!”

— Rachel Phillips

How does one maintain their Fit, Fab lifestyle when they are born with an insatiable sweet tooth?! It was this question that lead Rachel Phillips on a quest to find the perfect "guiltless" dessert. Not satisfied with the ultra processed protein bars and sugar laden GF treats on the shelves, Rachel found herself in the kitchen mixing up batch after batch of GF protein packed desserts. Starting with a basic recipe for Gluten Free brownies, she started researching and experimenting. Replacing some of the flour in the recipe with her favorite protein powder. The question always was, "how much can I sneak in without it affecting the taste/texture too much?" After a dozen or so "failed" attempts ("the first recipe I made literally tasted like mushy cardboard") and countless taste tests later, Rachel landed on the perfect combo of protein, almond/oat flour and an all natural sweetner blend (stevia and monk fruit).

OK great you have the perfect protein cookie but now what? Cookies aren't interesting. Let's make Cake Pops & Whoopie Pies! Channeling her years as a local bakery owner, Rachel took the recipe a step further and developed a technique to create the perfect, unique, high quality, GF treats! Almost overnight these protein packed treats have become popular with Crossfitters, Yogi's, Pilates babes, busy moms & of course kids!

Made locally in Jacksonville Beach, Florida, our small batch approach and obsession with taste & ingredients sets us apart from the others. We take everything personally and LOVE passing on our knowledge that healthy food doesn't have to be boring & not all treats have to be "guilty"!

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